The best eBay listing software and template tools
The right tool depends on what you need: a template editor to design listings yourself, an all-in-one suite to run your whole store, or a design service for a fully custom look. Here are 5 options, with prices and honest pros and cons. We make Lystro, so we've listed its limits too. Other tools' details were checked on 16 October 2026.
Quick comparison
| Tool | Type | Best for | Price | Free trial |
|---|---|---|---|---|
| Lystro | Template editor | Designing professional, mobile-friendly listings yourself | £9.99 a month or £89 a year for unlimited listings, or £499 once for Lifetime (£249 for the first 100 buyers while founder seats last). | 7 days, no card |
| CrazyLister | Template editor | Sellers with many active listings who want to apply one design across their whole eBay store at once. | $25 a month for 100 listings and 1 eBay account, or $20 a month billed annually ($240 a year). Larger plans cost more. | 7 days, no card |
| 3Dsellers | Store management suite | Sellers who want one tool to manage listings, buyer messages, feedback and orders, with templates included. | Essential is $19 a month, or $16 a month billed annually, for 100 listings. Growth is $39.90 a month ($29.90 billed annually) for 500 listings. Professional starts at $79 a month. | 7 days, no card |
| Auctiva | Store management suite | Budget-conscious sellers who want templates, image hosting and listing tools on one annual plan. | eBay-only plans from $9.95 a month, prepaid annually, for 100 listings a month (Base+). Unlimited listings from $16.95 a month, prepaid annually (Plus+). | 30 days |
| Frooition | Design service and templates | Established sellers who want a bespoke, designer-made eBay store and are happy to pay for it. | The template library (Universal) is listed as "from free" with a 7-day free trial. Its Minimal, Advanced, TopSeller and Infinity design packages are priced on enquiry. | 7 days (Universal) |
Pros and cons of each
Lystro
- A visual editor: click any section to change it, drag sections to reorder
- Every listing checked for eBay's policies and scored for SEO, with one-click fixes
- Your logo, delivery and returns details fill in automatically from your store profile
- One price for unlimited listings, with a one-off Lifetime option
- Doesn't connect to your eBay account: you copy each listing's HTML into eBay
- No bulk restyling of existing listings, and no inventory, messaging or order tools
- A smaller template library than some tools, growing every month
- Prices are in pounds (GBP)
CrazyLister
- Over 200 designer-made templates
- Drag-and-drop editor, with designs you can adjust per device
- Applies a template to many existing listings in one click
- 7-day free trial with no card needed
- Priced by number of listings and eBay accounts, so the cost rises as you grow
- Prices are in US dollars
- No one-off (lifetime) price on its pricing page
3Dsellers
- Many seller tools in one place: listings, messages, feedback, inventory and orders
- Listing designer included in every plan
- 7-day free trial with no card needed
- More than you need if you only want listing templates
- Fewer templates (40+) than template-focused tools
- Priced by number of listings, in US dollars
Auctiva
- Over 300 listing templates
- Image hosting (5GB on eBay-only plans) and the Scrolling Gallery
- Low annual prices, with plans that also cover Amazon
- 30-day free trial
- The prices shown are for prepaid annual plans
- Its site doesn't describe how templates are edited or whether they're mobile-friendly
- Prices are in US dollars
Frooition
- A large library of 600+ pre-made templates
- Custom, designer-made eBay stores for established brands
- Prices for its custom design packages aren't published
- Custom designs mean changes usually go through Frooition rather than a self-service editor
What to look for
- Templates that work on phones: most eBay buyers browse on one.
- No JavaScript or other active content, which eBay blocks.
- Editing you'll actually use: a visual editor beats hand-editing HTML.
- A price that suits how many listings you make, and a free trial to test it.
More detail: how to choose an eBay listing template.
Questions about eBay listing software
What is the best eBay listing software?
It depends on what you need. For designing professional, mobile-friendly listings yourself, a template editor such as Lystro or CrazyLister. For managing a whole store, with messages, feedback and orders, a suite such as 3Dsellers or Auctiva. For a fully custom design, a design service such as Frooition.
Does eBay have free listing templates?
Not any more. eBay retired its own Listing Designer on 31 May 2020. You can still write a plain description in eBay's editor for free, or paste in a design from a template tool.
Are eBay listing templates allowed?
Yes, as long as they contain no active content such as JavaScript, Flash or forms, and don't send buyers off eBay. Check that any tool you choose follows these rules.
Do I need software to make a good eBay listing?
No, but a template saves time and makes every listing consistent. A clear title, good photos, complete item specifics and an honest description matter most, with or without software.
Sources and how we compared
We make Lystro, so we've tried to be fair: facts about other tools come from their own websites (or, for closures, the source named below) on the date shown, and we list Lystro's limits too. Prices and features change, so check each site before you decide. “Not mentioned on their site” means we couldn't find it there, not that the tool can't do it.
- CrazyLister pricing · checked 16 October 2026
- CrazyLister home page (templates, editor, bulk apply) · checked 16 October 2026
- 3Dsellers pricing · checked 16 October 2026
- 3Dsellers eBay listing templates · checked 16 October 2026
- Auctiva pricing · checked 16 October 2026
- Auctiva home page (templates, Scrolling Gallery) · checked 16 October 2026
- Frooition design packages · checked 16 October 2026
Try Lystro on your own listing
Every template and feature, free for 7 days. No card needed.